Our Story

Roses Only US represent the arrival of one of the world’s most iconic rose brands. Combining the world’s finest, hand-picked, long stemmed roses with the signature Roses Only box, New York and Los Angeles were the first US cities to experience all that the Roses Only brand represents.

James Stevens, our founder, has worked with flowers all his life. At the age of five, he would visit the markets with his father, buying stock for the family floristry business run from the Town Hall Station in Sydney.

It was in the early 90's that James saw an opportunity in the new world of ecommerce for a business focused on roses. His concept of a brand known for its quality - "the Tiffany of flowers" - led to the creation of Roses Only.

"Roses Only is a luxury brand," James explains. "Our customers are discerning, and they trust us to source the best roses available, no matter where in the world they are grown." The quest for quality led James to look beyond Australia's seasonal trade - to Ecuador, Colombia and Kenya. There he found the longer stems and larger heads he wanted to bring to our customers.

From the outset, it has been our attention to detail that makes us stand out. Complete quality control and a continuous search for the very finest roses define the brand. While our roots are in Australia, we now serve customers from London, San Diego, Los Angeles, Singapore and Hong Kong.

We supply roses with genuine long stems - they measure sixty to seventy centimeters (24 to 28 inches) - from the finest producers in the world. From each crop, we select only the most beautiful blooms. Our florists finish each flower by hand, carefully removing their guard petals and arranging them in our signature gift box.

Many brands have tried to follow, but there is still only one Roses Only. Each step we take, from sourcing to delivery, helps us achieve what we are famous for - that unforgettable first impression. 

Nothing says I love you like a dozen of the world’s finest long stem roses presented in the signature Roses Only packaging. When only the best is good enough, Roses Only delivers.

Delivering love since 1995 – Roses Only.



The Rose Connoisseurs 

James Stevens - Founder & Director

A son of migrant Greek parents, James had a humble beginning having worked throughout his school life in the family small business; a florist established in Town Hall Station, Sydney Australia. From the age of five, James accompanied his father at the markets buying flowers.
In the early 1990s James identified an opportunity with roses and began to look at business opportunities online and away from shopfronts. It was here Roses Only was born.

James’ ambition was to build a beautiful consumer brand known for quality. James describes Roses Only as “the Tiffany’s of roses”. "You can buy jewellery or you can buy jewellery from Tiffany's. You buy diamonds or you can buy De Beers' diamonds," explains James. "Roses Only is the luxury brand in roses. Our customers are discerning and they trust us to source the best roses available from around the world, handpicked, packaged beautifully and hand delivered with care."

The quest for quality including the longest stems and biggest heads led the company to start importing product from Ecuador, Colombia and Kenya due to roses being seasonal in Australia. Total quality control was paramount for James. His attention to detail in business ensured that no customer was ever disappointed.

The discerning eye for quality and relentless search for only the best was the foundations for Roses Only in the US. And while there may be many imposters around the world – nothing beats the original Roses Only with its humble beginnings back in Sydney, Australia.